Here and Now
Wisconsin's 2026 Governor Candidates on the Cost of Housing
Clip: Season 2400 Episode 2441 | 6m 5sVideo has Closed Captions
Candidates in the 2026 race for governor on the high cost and limited supply of housing.
Democratic and Republican candidates in the 2026 race for governor of Wisconsin discuss what policies they would pursue to help address the high cost and limited supply of housing around the state.
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Here and Now is a local public television program presented by PBS Wisconsin
Here and Now
Wisconsin's 2026 Governor Candidates on the Cost of Housing
Clip: Season 2400 Episode 2441 | 6m 5sVideo has Closed Captions
Democratic and Republican candidates in the 2026 race for governor of Wisconsin discuss what policies they would pursue to help address the high cost and limited supply of housing around the state.
Problems playing video? | Closed Captioning Feedback
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>> Anyone who has thought about buying or selling a house recently knows prices are up, interest rates remain higher, and more people seem to be locked out of owning a home.
In our continuing series, looking at the biggest issues in the race for governor "Here& Now", senior political reporter Zac Schultz asked the candidates for governor about what the state should do to help fix the affordable housing crisis.
>> A 2024 study by the Wisconsin Policy Forum showed.
Over a five year stretch, home prices went up 53% while incomes rose by less than 20%.
State government can't lower the price of materials or labor, but it can create an environment making it easier to build new homes.
So we asked the candidates for governor how they plan to address the affordable housing crisis in Wisconsin.
>> So the plan to increase affordable housing is to ensure that we put a stop on corporate monopolies that are buying up wholesale properties.
This is going on in Milwaukee.
These these monopolies are making it difficult for first time homeowners.
These monopolies are making it easy or, excuse me, making it more difficult for people to be able to afford rent because if they own all the properties they can, they can price people out or just charge whatever they want to charge.
And where else are people going to go?
>> We need to look at it as a three legged stool.
There is the legislation that we have to make sure that we have laws that allow us to build affordable housing.
rules and making sure, like, you know, how you can build what type of permits that you need.
And then there's funding.
And right now, there is nobody who is looking at all three of those things to make sure that they're aligned.
So as governor, I would assign somebody to make sure that they are looking at housing overall, having a statewide strategic plan to make sure that we have some of those starter homes that we certainly don't have in Wisconsin anymore.
>> Housing is a is a vexing problem, but it is not insurmountable.
And what we've seen at WEDC, the work that we did was to support innovative housing, housing, whether it's bringing a nursing home into housing, a nursing home that's closed in Gilman, we were able to support making that into apartments or schools that have closed due to lack of population, turning those into housing.
But we are also seeing new housing being built.
And so what I would want to do is make sure that local communities have the resources they need to provide the infrastructure, the water, the sewer for new housing, but then also making sure that we're supporting developers all around the state as they make the move to build housing.
>> We have to have a multi-pronged approach, and we have to make it easier to build housing and look at different avenues and innovative ways to ensure that we have permanent affordability when it comes to housing.
I'm interested in looking at community land trusts about how we can provide better zoning regulations and the ability to build ADUs and ensure that we have spaces for some folks who may no longer need to be in their homes.
Where there can be starter homes for folks who are moving into communities and looking at diversifying our housing stock for folks who are moving or maybe downsizing.
>> Wisconsin likely needs a top to bottom housing plan where we can look at all aspects of this, and there are tools at our disposal that we have through Wida that I'm not sure that we are using to the best of our abilities.
And if we need new tools, we'll go out and get them.
But this is kind of the core of affordability for Wisconsin families, is ensuring that they have a safe and secure place to put a roof over their head, that they can build equity, that they can build wealth for their family over time.
So that's one of the issues that I look forward to working on as soon as I become governor.
>> Well, first of all, we need to get control of property taxes.
At a minimum, freeze them.
I would get rid of the 400 year property tax increase, but I think we can do a lot of it via regulatory reform.
And I refer to it as a red tape review.
You look at the state of Virginia, they did something like this, and they reduced their regulations largely by by about 25%.
They reduced the cost of building a new home by about $24,000.
We've seen studies by the Wisconsin Institute for Law and Liberty, where they've said as much as $80,000 goes in to the cost of a new home.
That has nothing to do with building materials.
So I think we can get control of some of that by reducing duplication in regulations.
>> It's important to understand that there isn't a one size solution that fits all of the problems that we're facing as a state.
What works in Milwaukee may not work in Menasha, may not work in Marinette, may not work in Barron.
And so we have to make sure that we're working with those local organizations, those local units of government, to figure out what right size solution works for them.
Yes.
Do we need more affordable housing?
Absolutely we do.
We need that for our seniors, for working families, for people with disabilities.
But we also need attainable housing as well.
And attainable housing is those who have the ability to afford those who may not qualify for affordable housing, but have the means to buy their own home.
Yet we don't have the housing stock.
doing more to incent development projects, helping local governments make zoning changes to allow for more housing to be built, and to allow more flexibility in how we use our dollars so that we can actually get more bang for our buck in terms of building new housing.
But ultimately, this is really a supply and demand problem.
We have too much need for housing and not enough houses being built, and it's been that way for since the Bush recession.
We've underbuilt housing and now we're really reaping the consequences.
So we just have to get more So we just have to get more
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